Privacy Policy

Last updated: September 12, 2026

Black Hills Tire Guide is an independent tire information and comparison publication for drivers in Rapid City and the Black Hills of South Dakota. This policy explains what information this website may collect, how it is used, and the choices available to visitors.

Information we collect

When you browse the site, WordPress and the hosting environment may process technical information such as your IP address, browser and device details, referring page, requested pages, timestamps, and basic security logs. If you use the contact form, we collect the information you choose to submit, such as your name, email address, subject, and message. Please do not send sensitive personal information through the form.

Analytics and cookies

The site uses Google Site Kit to connect site measurement and reporting services and may use Google Analytics when analytics is configured and active. Analytics may use cookies or similar technologies to understand visits, traffic sources, and page interactions. The site also uses essential cookies required for WordPress, security, accessibility, forms, and basic site functionality. Optional analytics or marketing cookies are not required to browse the site. Your browser can block or delete cookies, although some features may not work as intended.

Affiliate links and tracking

Some commercial links are affiliate links. If you click an affiliate link and make a qualifying purchase, Black Hills Tire Guide may receive a commission at no additional cost to you. Affiliate networks, retailers, or marketplace partners may use referral parameters, cookies, or similar tracking to attribute a visit or sale. Affiliate relationships do not guarantee a positive recommendation, ranking, or placement. We identify commercial relationships near relevant links and encourage you to review the retailer’s privacy policy and terms before purchasing.

Contact forms and communications

WPForms processes contact-form submissions. We use submitted information to respond to your request, maintain correspondence, prevent abuse, and operate the website. We do not sell contact-form information. Messages may be processed by our hosting, email, spam-prevention, or security services as needed to deliver and protect the form.

Embedded content and third parties

Articles or pages may include embedded content, such as maps, videos, images, social posts, or other third-party materials. Embedded content can behave as if you visited the third-party website and may collect information, use cookies, or apply its own privacy policy. Tire retailers, affiliate networks, analytics providers, hosting providers, security services, and other third parties process information under their own policies when you interact with their services or links. We do not control third-party privacy practices or transactions.

How we use information

We use information to provide and secure the site, respond to inquiries, understand site performance, improve content, detect spam and abuse, measure affiliate referrals, and comply with legal obligations. We do not use contact submissions for unrelated marketing unless you separately consent or request it.

Retention and security

We retain contact messages and related information only as long as reasonably needed to respond, keep appropriate business records, resolve disputes, prevent abuse, or meet legal obligations. Analytics and server-log retention may depend on the settings of the relevant provider. We use reasonable administrative and technical safeguards, but no internet transmission or storage system can be guaranteed completely secure.

Your privacy choices

You may disable cookies in your browser, use browser privacy controls, decline optional analytics where a consent control is provided, and avoid clicking affiliate links if you do not want referral tracking. You may contact us to ask about personal information submitted through the contact form, request correction, or request deletion where we are not required to retain it. We may need to verify your identity before completing a request and may retain limited information where necessary for security, legal compliance, or recordkeeping.

Children

This site is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

Changes and questions

We may update this policy when the site, tools, or legal requirements change. For privacy questions or requests, use the Contact page.